Privacy Policy

Privacy Policy
Last updated: February 10, 2026

The Short Version: I value your privacy as much as I value our creative partnership. This policy is a bit wordy because the law requires it, but the bottom line is: I only collect the info I need to provide you with great photos and a smooth experience. I don't sell your data, and I use industry-standard tools like Google Analytics to see how the site is performing so I can make it better for you.

This Privacy Policy describes Our policies and procedures on the collection, use, and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You. We use Your Personal Data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

1. Interpretation and Definitions
Interpretation: The words whose initial letters are capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions:

Company: (referred to as either "the Company", "We", "Us" or "Our") refers to Eaton Photo, 204 N Winooski Ave. Burlington, VT 05401.

Cookies: Small files placed on Your device that track browsing history and site usage.

Personal Data: Any information that relates to an identified or identifiable individual.

Service: Refers to the Website (www.eatonphoto.com).

Usage Data: Data collected automatically, such as IP addresses and time spent on pages.

2. Collecting and Using Your Personal Data
Types of Data Collected
Personal Data: While using Our Service, We may ask You to provide Us with certain personally identifiable information including your Email address, First and last name, and Phone number.

Usage Data & Google Analytics: Usage Data is collected automatically. This may include Your Device's IP address, browser type, and page visit statistics. We use Google Analytics to monitor and analyze the use of our Service. Google tracks and reports website traffic and may use the collected data to contextualize and personalize ads on its own network. You can opt-out by installing the Google Analytics opt-out browser add-on.

Tracking Technologies and Cookies: We use Cookies and web beacons to improve and analyze Our Service. Where required by law, we use non-essential cookies (analytics/advertising) only with Your consent. You can withdraw or change Your consent at any time through Your browser settings.

Use of Your Personal Data
The Company may use Personal Data to:

Provide and maintain our Service.

Manage Your Account and requests.

Contact You regarding updates or contracted services.

Perform a contract (like your photo session).

Analyze business trends to improve our marketing and your experience.

3. Retention and Transfer of Data
We retain Personal Data only as long as necessary (up to 24 months for analytics and support data, or longer if required for tax/legal obligations). Your information is processed at the Company's operating offices in Vermont, USA. We take all steps reasonably necessary to ensure your data is treated securely.

4. Your Rights and Choices
GDPR Privacy (European Union Residents)
Under GDPR, you have the right to access, update, or delete your information, the right to object to processing, and the right to data portability. Our legal basis for processing includes Consent, Contractual Necessity, and Legitimate Interests.

California Privacy Rights (CCPA/CPRA & CalOPPA)
For California residents, you have the following rights:

Right to Know/Access: Request categories of personal data collected.

Right to Delete: Request deletion of your data.

Right to Correct: Request correction of inaccurate info.

Right to Opt-Out: While we do not "sell" data, you may restrict cookies to opt-out of data "sharing" for analytics.

Do Not Track: We do not currently respond to DNT signals, but you can manage cookies via your browser.

5. Children's Privacy
Our Service does not address anyone under the age of 16. If we learn we have collected data from a minor without parental consent, we will remove that information immediately.

6. Changes to this Privacy Policy
We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new policy on this page and updating the "Last updated" date.

7. Contact Us
If you have any questions about this Privacy Policy, You can contact us:

By email: steve@eatonphoto.com